"Branding is an experience, and advertising is a temptation." - Bruce Duckworth
"Fundamentally, branding is a profound manifestation of the human condition."
- Wally Olins
"Designers are in the imagination business. They create and interpret culture"
- Grant McKracken
"Design translates values into tangible experiences."
- Dori Tunstall
"People are afraid of so many things, but so rarely are they afraid of mediocrity." - Alex Bogusky
"Brand management is at the intersection of creativity, strategic thinking, analytical thinking, and design thinking."
- Phil Duncan