"Branding is an experience, and advertising is a temptation."  - Bruce Duckworth

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"Fundamentally, branding is a profound manifestation of the human condition."

 - Wally Olins

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"Designers are in the imagination business.  They create and interpret culture"

- Grant McKracken

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"Design translates values into tangible experiences." 

- Dori Tunstall

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"People are afraid of so many things, but so rarely are they afraid of mediocrity."  - Alex Bogusky

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"Brand management is at the intersection of creativity, strategic thinking, analytical thinking, and design thinking." 

- Phil Duncan